Getting Optimal Results from Email Marketing

By: ClickZ

When engaging your customers with email marketing, or any other media, it's not just a matter of getting results; it's about getting the right results. Having a way to define which responses are most important to achieving your objectives and then optimizing your campaigns based on their relative performance over time should be the cornerstone of any email marketing strategy.

This concept can be broken down into two parts. The first component, data capture, is the essential foundation upon which all optimization will take place. The second component, developing a standardized analysis framework, helps you choose which combination of responses results in a successful campaign.

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