How Non-Geeks can Increase Email Delivery

By: ClickZ

Email marketing success includes ensuring your email messages are delivered - and have a shot at being opened. This requires competencies in marketing strategy, creative, technology, and more. This column looks at delivery improvement tactics easily implemented by marketers and other right-brain personalities.

Delivery issues include messages the recipient confuses with spam, simply misses, or doesn't recognize, along with filtering, blocking, and bulk-folder challenges.

Here are 13 tactics and approaches that increase the likelihood your recipients will get, and consider opening, your email messages:

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