Email Delivery - the Challenges

By: ClickZ

For more than a year, email deliverability has been top of mind for email marketers and will remain a concern for some time.

Though the attention devoted to deliverability issues is well founded, certain challenges may have been overstated by ill-informed marketers and the media. As a result of corporate and ISP filters, blacklists, and constant email address flux, permission-based marketers face daunting obstacles in their attempt to deliver solicited, confirmed-consent messages to the inboxes of customers and subscribers with whom they've established relationships.

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